Ducati posts record sales in 2012, but it’s not just down to mechanical engineering – financial engineering plays a part, too.

Despite their stratospheric price point, Ducati are churning out – and selling – record numbers of motorcycles. It sold around 44,000 units worldwide in 2012, an increase of 4 per cent on 2011 figures. Revenues were up by 16 per cent year on year, to total 606 million Euros. Sales in the US – Ducati’s most important market – totalled around 9,300 units, up by 21 per cent on 2011 figures. Things look to be going just as well on the other side of the Atlantic. Last year, a number of UK dealers sold their allocation of Ducati’s flagship superbike Continue reading Ducati posts record sales in 2012, but it’s not just down to mechanical engineering – financial engineering plays a part, too.